Promenada the friendliest centre in Warsaw
In a poll conducted by the editors of radio Eska, the Atrium Promenada shopping centre was voted the most friendly centre in Warsaw. The jury paid attention to the range of activities undertaken by the centre’s management to meet the needs of the local community.
Sinsay opens its doors in Atrium Plejada
A Sinsay has been opened in Atrium Plejada. It is a well-known lifestyle clothing brand offering the latest trends at the best prices for the whole family. In the shop’s wide range of products, customers will find a full assortment including fashion collections, cosmetics, as well as home furnishings.
Focus Shopping Centre has expanded its fashion offer with the Bialcon brand
A Polish clothing brand opened a showroom in the Focus Shopping Centre in January. Bialcon is a well-known brand designing clothes for women of all ages. The 70 sq m premises are located on the ground floor of the gallery, next to Monnari!
Galeria Dominikanska – news, shopping and entertainment at your fingertips!
Recently, Galeria Dominikanska’s portfolio has been enriched by well-known brands. Some shops have undergone spectacular metamorphoses, and few new brands appeared lately. Now in Galeria Dominikanska you can do your shopping at Pepco and Dealz, among others, and in bet can enjoy coffee and sweets from Goraco Polecam, have a gourmet meal at the Wagozercy …
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Free health checkups for Grandmothers and Grandfathers on the Grandparents Day
Atrium Biala has a yearly program of comunicty activities to support their wellbeeing. The center invited seniors for health checkups. Our Bialystok shopping centre offered an opportunity to perform selected medical examinations free of charge.
School of Magic and Wizards in Atrium Targówek shopping centre
During the winter holidays, Warsaw’s Atrium Targowek shopping centre turned into a real-life school of wizards. Visitors to the centre could take part in a potions lesson, create their own wand or try their hand at a Quidditch match. Board and console games awaited game lovers, including Hogwarts Legacy and Lego Harry Potter.
Żabka store – a new tenant at Focus Shopping Centre
Zabka has joined the group of tenants at CH Focus! The shop’s formula perfectly meets customers’ needs related to fast shopping or having a hot snack during a break at work. The store occupies an area of 83 sq m and is located on the first floor of the shopping centre opposite the Cinema City …
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Grand opening of Starbucks at Focus Shopping Centre in Bydgoszcz
On 7th July, Starbucks opened its doors at the Focus Shopping Centre in Bydgoszcz. The cafe boasts a contemporary, airy layout spanning 146m2, in the chain’s signature style, providing a welcoming space for people of all ages.
Atrium Biała with summer attractions calendar
Atrium Biala has prepared many summer attractions for residents and tourists. Every Saturday, from 1st July to 12th August -yoga on the pier, a holiday entertainment zone for youngsters with cotton candy and prizes, and a great, exciting amateur basketball tournaments. Basketball trainings with the best Polish players and the roller skating rink
At Atrium Plejada, residents of Bytom and surrounding cities can exchange recyclable materials for plants
Atrium Plejada shopping center is known for a great involvement in many local community activities. This time pro-ecological actions took place. The center was collecting recyclable materials from the customers and exchanging them for tree plants.
Galeria Dominikańska with a cultural and entertainment zone on the rooftop parking area
Galeria Dominikanska has created a remarkable venue, enhancing Wroclaw’s cultural scene. The dAch! Dominikanska project is a summer cultural, artistic and culinary zone created on the rooftop of the Wroclaw’s shopping centre for the second year running.
G City Europe representation on the Management Board of the Polish Council of Shopping Centres (PRCH)
Małgorzata Komarczuk, Group Head of Marketing CEE at G City Europe, has been appointed a member of the PRCH Management Board. For 20 years she has been associated with the marketing and advertising industry.
Crossfit madness at Atrium Targówek
Atrium Targowek gathered crowds of fans cheering on competitors as part of the second edition of Atrium Crossfit Challenge. The CrossFit competition was attended by the best CrossFit sports people in Poland, who competed in four categories. This year, two additional Adaptive categories were included, where one of the team members was wheelchair-bound.
Opening of the Hebe salon in Promenada
Enthusiasts of crafts and applied arts loved the Handicrafts Fair at Atrium Kasztanowa. Guests enjoyed the wide offer of local exhibitors – from jewellery, soaps and candles, through to handicrafts made of wood, glass, string, and unique handsewn gifts. The free “Painted Wooden Figurines” workshops were also a hit.
Pop Culture Convention in Atrium Reduta!
Fans of pop culture flocked to Atrium Reduta for Geek Week to take part in the fight for the title of Cosplay Champion. The organisers of the event planned a multitude of events – the highlight being the Cosplay Competition and the Kahoot quiz, and there was a gaming zone, a board games stand, VR, …
Opening of the Hebe salon in Promenada
Another highly recognisable brand has joined Atrium Promenada. Yes! Hebe has opened a 334 sq.m store at Warsaw centre. The drugstore has a wide range of natural, dermo and professional cosmetics, as well as a wide selection of high-quality makeup products, and accessories.
Jungle in the city
This year’s celebration of Children’s Day at Promenada in Warsaw lasted for a full week. From 27 May 27 to 3 June, families could take part in a safari full of attractions, including creative workshops, painting on walls and taking photos with 3D animals.
We’re having a party on the roof of Galeria Dominikańska. This weekend, rock and roll dance-off.
dACH! Dominikanska is a lounge zone with a stage area co-created by Vertigo Jazz Club and Restaurant. The zone is open for the second year running. Cold drinks are available, as well as food from the restaurants located on the lower floors of Galeria Dominikanska
PupiLove in Warszawie. Atrium Targówek turned into a paradise for cat and dog owners
On May 14, the PupiLove Fair returned for another fun-filled edition at Atrium Targowek in Warsaw and was talk of the town among all cat and dog lovers and owners. The PupiLove Fair meant that Atrium Targowek customers could meet face to face with many small manufacturers of unusual accessories and products for pets from …
Małgorzata Komarczuk, G City Europe: “live brand experience” in shopping centres
Retailtainment, i.e. building experiences at shopping venues, goes far beyond the traditional understanding of the retail concept, influencing the emotions and purchasing decisions of the customer and brand perception.
Cosplay Championship in Plejada Bytom
On May 13, Atrium Plejada in Bytom organised a Cosplay Championships as part of Geek Week. The seemingly endless programme of accompanying events attracted not only a wide group of fans of fantasy, films, games, and comics, but also a significant number of locals interested in the event.
Intimissimi Uomo, Falconeri and Nina Basco new stores at Promenada
Now at Promenada you can feel like you’re on the streets of Milan. This time it isn’t just about the Milan inspired decor, but also new brands freshly moved into this modern shopping centre in Warsaw’s Praga district in May. Among them was Nina Basco, a Polish brand manufacturing its footwear in Italy.
LEGO MInecraft event in Pormenada – Warsaw
On 12 and 13 May, an event took place at Warsaw’s Promenada shopping centre, during which LEGO and Minecraft fans were transported directly into the world of games. There were plenty of attractions – one of them was a special workshop, where players could learn how to build various types of LEGO constructions
Local producers take over Promenada!
Promenada is not only the perfect place for shopping, it also helps develop our passions and better get to know our neighbours. The Good Product Fair (Targi Dobrych Produktów) fits perfectly into the concept of the Atrium Together programme, which aims to support and integrate the local community, help grow local business and together build …
G City unveils the new Promenada shopping centre
The redevelopment of Promenada, the largest shopping centre in Warsaw’s Praga district, has been completed. The upgrade had been in progress since 2016, with the cost of the project counted in the tens of millions of euros. Promenada now offers as many as 150 retail and service outlets, including major global brands such as Peek&Cloppenburg.
Pole becomes the new head of a well-known shopping centre chain
Michal Swierczynski assumed the position of Chief Operating Officer CEE Retail and Development at G City Europe (formerly Atrium European Real Estate), the owner, manager and developer of shopping centres in Central Europe, replacing Scott Dwyer, who had previously held this position. Lately, Michal was a member of the Management Board of EPP Polska in …
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Lynx Optique opens a new showroom at Atrium Promenada
On 30 March, the Lynx Optique eyewear showroom opened in the new section of the Atrium Promenada shopping centre in Warsaw’s Praga Południe district. This is the tenth location in Warsaw, and the twenty-first in Poland.
Game Zone – Big partnership event, roadshow in 7 shopping centres
trium shopping centres are the perfect place for partnership initiatives. This time we engaged with the youngest and most digitally savvy generation in organising a tournament with our Atrium Game zone platform. It was a great delight for fans of the Counter Strike Global Offensive! Gaming tournaments with awesome prizes took place within the AtriumGameZone
Unique collections from Pandora in Galeria Dominikańska
The popular Pandora brand, stunning in its originality and variety, made its debut at our Wroclaw gallery. The boutique offers a selection of jewellery, such as unique hand-finished charms, bracelets, necklaces, rings and pendants.
Rituals Cosmetics in the top Warsaw retail location Wars Sawa Junior
Raymond Cloosterman, CEO and founder of the Rituals Cosmetics brand personally opened their store in Wars Sawa Junior. The Warsaw store is nearly 150 sqm. It is a place not only for displaying but also testing products. Huge queue of fans appeared few hours before the store opening.
Olimp has joined food court in the Promenada shopping mall
The “Republika Smaku” food court zone at CH Promenada offers a wide selection of restaurants to enjoy in between shopping to relax and recharge your batteries for further attractions. In January, the mall’s gastronomic offer expanded to include a representative of the largest fast casual dining restaurant chain, Olimp.
The Promenada has become the new home of the Teatr Niewielki for children
The Praga district has expanded its cultural offer for the youngest Varsovians, moreover, in an unusual location. The Promenada shopping center has become the new home of the unique Teatr Niewielki – a theater for children aged 1-7 with a repertoire of plays touching on important topics and providing ideal entertainment.
An Australian jewelry brand is opening a store in CH Focus
A new Lovisa boutique has appeared in our Focus shopping center. It is a global brand that draws inspiration from street style. The first Lovisa store was opened in Australia in 2010. Since then, the brand has established itself as an industry leader, with more than 650 stores in 21 countries.
Tous brand store has opened in Atrium Targówek
Tous brand has joined the ranks of tenants at Atrium Targówek in Warsaw. TOUS is all about unique, modern design and high quality materials. The offer includes jewellery, accessories and leather goods. The international brand ambassador is Emma Roberts.
Action joined Atrium Reduta
Dutch chain Action joined Atrium Reduta in Warsaw! On 850 sqm our customers can find a wide offer of goods, dynamically changing range of everyday products, such as electronic, kitchen and stationery accessories, toys, clothes and cosmetics. The brand entered the Polish market relatively recently but is quickly gaining popularity among customers.
Lego’s event with Brodaty Geek at Atrium Promenada
December was full of attractions in the Promenada shopping centre. In the beautiful ambience of Christmas decorations, visitors had an opportunity to build Christmas tree toys from LEGO blocks in the company of the Brodaty (Bearded) Geek YouTuber. Children who turned up at this event made fantastic works, and every participant received a surprise gift …
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Atrium Poland Real Estate with two awards at the PRCH Retail Awards 2022
Atrium Poland Real Estate won two awards at the 13th edition of the PRCH Retail Awards organised by the Polish Council of Shopping Centres. (PRCH). One was in the Event of the Year category for the AR interactive exhibition “Kolorowe centrum świata” (Colourful Centre of the World“,) AR interactive exhibition, which was held in 12 …
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The first store of Rituals Cosmetics in Wrocław in Galeria Dominikanska
The first Rituals Cosmetics store in Wroclaw was opened in Galeria Dominikanska. Now, customers may enjoy a wide range of luxurious cosmetics inspired by the ancient traditions of Asian culture. Rituals is an innovative brand that was the first to combine body cosmetics with fragrance products for home. The collections were created by the best …
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The Szanuj Szafe (Respect your Wardrobe) initiative at Atrium Biała
Atrium Biala hosted a unique event organised with Era Nowych Kobiet (Era of New Women), a social movement that inspires women to change, develop and follow their own dreams. This event featured an exchange of unused clothes giving them a second life, while unsold textiles could be donated to the My Dla Innych (We For …
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New Boss boutique in Atrium Promenada
Pre BOSSed is a completely new concept of boutique arrangement. It was created as part of the CLAIM 5 development strategy aimed at image reinforcement of this brand as a lifestyle brand. Following Rome, Frankfurt and Konstanz, now its Warsaw’s turn. A modern and elegant space featuring camel, black and white colours is available for customers …
Solal Marketing Awards Winner!
Focus shopping centre HIGHLY COMMENDED in the CSR category Atrium European Real Estate submitted 6 unique projects in 5 categories for this year’s edition of the Solal Marketing Awards. Each enrolled project was a complex, refined project coordinated by various shopping centres from Atrium’s portfolio. An unquestionable success is that all projects submitted by Atrium …
UNIQLO welcomes customers to its first store in Poland, at Domy Towarowe Wars Sawa Junior
FROM TOKYO TO WARSAW! is the overall message global apparel retailer UNIQLO wishes to convey as it welcomes first customers to its new store in Domy Towarowe Wars Sawa Junior. The two-storey store with a wide choice of clothing and accessories for women, men, kids, and babies has been inaugurated on October 27. The entire …
Atrium centres to host Virtual Dancer 2022
Virtual Dancer is a dance road show with tournaments held in the major cities throughout Poland, based on the “Just Dance” virtual game. Atrium centres hosted the event giving the visitors opportunity to join nationwide competition and have a great fun. Families and group of friends were were visiting us not only to join the …
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October is breast cancer awareness month. Self-examination at King Cross Praga
October is breast cancer awareness month, also known as Pink October. Breast cancer is one of the most common cancers. In Poland, it is the most often diagnosed cancer in women. A Self-Examination campaign was held at the King Cross Praga Shopping Centre. Specialists showed on models how to do a-breast-examination by yourself and what to pay …
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New brands at Atrium Targowek
Atrium Targowek is one of the largest retail and entertainment facilities on the right bank of Vistula river in Warsaw. No wonder that it still attracts new tenants, including those who are just entering the Polish market. More tenants enhance the offer at Atrium Targowek and the position of this asset as a retailer. Atrium …
The “Be green every day” campaign took place in the car par at Atrium Targowek
The youngest participants in the event could take part in competitions, shows and eco workshops throughout the whole day. They could learn how to properly segregate waste, how to give a second life to various things and how to creatively use them again. Tree seedlings were handed out to anyone, who brought and recycled plastic …
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Focus strengthens its fashion portfolio with Femestage
A Femestage boutique was opened in Focus Shopping Centre Bydgoszcz. The mission of this brand is to take care of women, their look, and above all, their well-being. Femestage clothing is functional and features ready-to-wear comfort, so much expected by modern women. The Femestage mission and image match the philosophy of Focus in Bydgoszcz. The …
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Atrium Plejada with special amenities for people with disabilities
Atrium Plejada becomes even more friendly to people with disabilities. An accessible adult special room was made available in the shopping centre in Bytom. This space is specially prepared for their comfort , where people with disabilities may have their clothes or changin comfort. This is the first such place in Bytom.
The largest Adidas store in Central and Eastern Europe opens in Wars Sawa Junior. It features 3 levels and a training hall
The largest Adidas store in Central and Eastern Europe was opened in the prestigious Wars Sawa Junior shopping centre in Warsaw. This exceptional store of the iconic brand has an area of 2400 sq.m. Half of this space is a sales area, while 420 sq.m was converted into a training hall and a place to …
UNIQLO to open its first pop-up store in the centre of Warsaw in Poland at Domy Towarowe Wars Sawa Junior
The clothes and accessories adored by modern fashion enthusiasts all over the world will finally be available to Polish customers not just in the online store. The international apparel brand is preparing to open its first pop-up store in Poland – in Domy Towarowe Wars Sawa Junior in the centre of Warsaw. The two-storey store …
50 new stores at Atrium’s Centres in H1 2022
Atrium opened more than 50 new stores totalling 14 000 sq.m in the first six months of 2022. Most of them are brands having their premiere in Poland or in a particular city, where the Group operates. Under Armour and Rituals Cosmetics were added to the Promenada portfolio. Other new openings in Warsaw were for …
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Atrium Mosty’s Roof-top-Cinema reopened
Atrium Mosty’s “Roof-top-Cinema” returned at the end of summer. It has become a permanent attraction on the summer calendar of events. There is holiday-like atmosphere on the roof-top during screenings. This attracts more and more people, who seek quality entertainment. An additional advantage of this outdoor cinema is the spectacular scenery. The view of the city …
Atrium goes climate neutral
Atrium has published its new ESG report. The priority of Atrium European Real Estate remains to strive for climate neutrality by 2050 and support tenants in this area. In 2021, carbon reduction paths for each asset were developed to better understand the priorities and actions to be taken in the coming years. The report also …
Vege weekend in Wars Sawa Junior
You could taste authentic vege delicacies from around the world, as well as test everyday products made in an environmentally friendly way. All these were available between 29-31 of July at the Pasaz Wiecha pedestrian zone. Vege Festival in the Wars Sawa Junior shopping centre was also a great opportunity to explore the world of …
Opening of dACH Dominikańska
dACH! Dominikanska is a cultural, artistic and dining zone atop the roof of Galeria Dominikanska having the city of Wroclaw and the Wroclaw Tourism Organisation as its patrons. The objective of this concept is to use the unique location of the Centre, with a view of the Odra River and Ostrow Tumski, in the close …
Holiday Basketball Academy at the Atrium Biała shopping centre
The popular beach next to Atrium Biala now also features Olympic-format basketball tournaments and accompanying events. Honorary patronage over the summer events was taken by the Mayor of Bialystok. The shopping centre aims to promote sports and a healthy lifestyle among the local residents and to integrate the local community.
The Wars Sawa Junior department stores hosted the Warsaw Biennale exhibition
The Copernicus Night Tenner is not just a run. It is an extraordinary and exciting adventure that offers an opportunity to explore interesting and historic places along the route of the run. This time, the motto of the Copernicus Night Tenner run is #SolidarniZUkraina (Stand with Ukraine). Accordingly, the organisers have invited the runners to …
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Atrium Copernicus was once again a partner of the Nocna Dycha Kopernika (the Copernicus Night Tenner) event, a night fun-run in Toruń
The Copernicus Night Tenner is not just a run. It is an extraordinary and exciting adventure that offers an opportunity to explore interesting and historic places along the route of the run. This time, the motto of the Copernicus Night Tenner run is #SolidarniZUkraina (Stand with Ukraine). Accordingly, the organisers have invited the runners to …
Celebrate Children’s Day at Atrium’s shopping centres in Warsaw!
Atrium malls are not the venues of choice for spontaneous or planned shopping, but also locations on the map of Warsaw where families with children can spend their leisure time on activities that stimulate creativity. On Children’s Day, the Group’s Warsaw shopping centres have prepared a number of free, crazy attractions. The youngest residents of …
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The Promenada’s new face
During the redevelopment, 80% of retail space in the section Atrium Promenada undergoing the works was already rented. The redeveloped shopping centre of Atrium European Real Estate features over 90,000 square meters of floor space and 150 commercial units – premium and midrange fashion stores, health&beauty establishments and popular cafés.
Piaty Wymiar. The unique creative space in Atrium Reduta
Atrium malls are not the venues of choice for spontaneous or planned shopping, but also locations on the map of Warsaw where families with children can spend their leisure time on activities that stimulate creativity. On Children’s Day, the Group’s Warsaw shopping centres have prepared a number of free, crazy attractions. The youngest residents of …
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The first stationary Mieta Design open in the Dominican Gallery
The Dominican Gallery saw the launch of the first brick-and-mortar store of the unique Mięta Design brand. It is the winner of the Atrium Win a Pop-up store competition, which was organised to support young brands and help them take their chances at offline retail. Special discounts and a collection of limited-edition WrocLove bags were …
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Under Armonur has joined Atrium Promenada’s tenants
Under Armour, an American producer of innovative sportswear, joined the tenants of Atrium Promenada. This is yet another brand, in addition to Rituals Cosmetics, which has opened its flagship store in an Atrium shopping centre. The Under Armour store in Promenada is the first store in Poland in the BHCC (Brand House City Concepts) format.
Atrium goes dark for Earth Hour
Atrium Poland Real Estate Management has joined the annual “Earth Hour” initiative. In the evening of March 26, all the company’s shopping centres dimmed their interior lights and completely switched off their exterior lights for one hour. The purpose of this symbolic gesture is to draw people’s attention to environmental issues. This year’s edition of …
Atrium Biała welcomed the best and fastest growing companies during the Podlasie Career Expo
The Kurier Poranny and Gazeta Wspolczesna newspapers once again organized a job fair in Atrium Biala, the largest shopping centre in Bialystok. The fair was a unique opportunity for first contact with prospective employees. The location of the event in the most popular shopping centre in Bialystok has allowed the visitors to go shopping in …
Rituals Cosmetics at Atrium Promenada
The Dutch luxury brand Rituals Cosmetics has chosen Atrium Promenada in Warsaw for the location of its store. It is another tenant to join the premium brands in the shopping centre in the Praga district of Warsaw before its expansion is completed.
The first stationary Outhorn opens at CH Focus in Bydgoszcz
The Outhorn brand has chosen Atrium’s Focus centre in Bydgoszcz for its first stationary store. Outhorn is a perfect fit for the latest expectations of the customers of the shopping centre in Bydgoszcz, with good business prospects of the Focus shopping centre being one of the factors behind the location choice.
Atrium Promenada to undergo a metamorphosis
Atrium announces a thorough redevelopment of its flagship Atrium Promenada shopping centre in Warsaw. This project will involve the renovation of the other section of the building. It will be a continuation of the Promenada transformation, where the first section was completed in autumn 2018. The changes will involve the comprehensive redevelopment of the interior …
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Adopt a plant at Wars Sawa Junior
Once again, potted plants can be adapted at Wiech Passage in Warsaw to give them a second life. As part of the “Green Veteran” scheme, 5,000 office building plants were available as giveaways or for a symbolic price, including rubber plants, begonias, monsteras, succulents and fittonias.
Photographic thank you to medical personnel on Wars Sawa Junior faсade
A unique photo exhibition “The face of the pandemic” was put on display on the walls of the Warsaw Sawa Junior department store. The exhibition presents the faces of people who saves lives every day during the peak of the Covid pandemic. The goal is to thank medical personnel who have been working very hard …
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A beach holiday at Atrium Biala
Atrium Biała has been running a “Summer in the City” event, where kids and adults can participate in various leisure and entertainment activities. As was the case in the past several years, this year there is a free-of-charge recreation and beach area with a playground for children too. A lot of workshops and fun activities.
Atrium Reduta is offering unconventional holiday entertainment and more
Reduta Atrium has provided valuable and creative entertainment to Warsaw residents. The countless number of photos against the backdrop of colourful and original scenery at the Be Happy Museum, gaming at the X-kom Gamer Zone and carefree play at the newly opened Euro Leader play area are only a few of the holiday offers available …
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Temporary vaccination centre at Focus Bydgoszcz
Bydgoszcz has set up an additional location where people can go and get their vaccinations against COVID-19. Focus Shopping Centre in Bydgoszcz made its premises available for a Temporary Vaccination Centre. People can get a vaccination there without a prior appointment.
Maxi Zoo at Atrium Plock
Maxi Zoo joined the list of tenants at Atrium Plock. The store moved to the shopping centre from its former location on Galczynski Street and now features a larger store area, which means better shopping comfort, especially for those who visit with pets.
Temporary Vaccination Centre at Atrium Promenada
Another Atrium shopping centre has made its premises available for a Temporary Vaccination Centre. The goal of this initiative is to support public institutions in their efforts to speed up the vaccination process across Poland.
Atrium Targowek is offering family entertainment
The heroes of SuperThings, a kids’ favourite series, visited Atrium Targówek shopping centre in Warsaw, stirring up emotions and providing a sense of adventure for young visitors. Fans of the popular figures could see their favourites, get to know the Kaboom City better, admire its amazing buildings and vehicles and have great fun.
Another urban festival in Wiech Passage
Wars Sawa Junior organized the third edition of the summer urban festival for Warsaw residents and tourists in Wiech Passage, which celebrates its 52nd anniversary this year. The program includes concerts, shows, performances, workshops and debates. Every Friday and Saturday until 11 September, people can participate in events that tie the different generations together.
Vaccination centre at King Cross Praga
Another Temporary Vaccination Centre is open at King Cross Praga in Warsaw. Commercial space at the shopping centre has been made available for the purposes of fighting COVID, so the residents of Warsaw, in particular from the nearby Praga Południe, Wawer, Wesoła, Rembertów and Otwock districts and satellite towns, now have another place to get …
The first HalfPrice in Torun opens at Atrium Copernicus
HalfPrice debuts in Toruń! Atrium Copernicus has been chosen by the new brand for its first store in the city. The new chain owned by the CCC Group, which recently launched in Wars Sawa Junior and features a range of well-known fashion, footwear, accessory, cosmetics, toy and homewares brands, has just opened a next store …
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O Bag opens a store at Atrium Targówek
The Italian O Bag brand debuts in Warsaw. In June, the fashion brand joined the tenants at Atrium Targówek. It is yet another tenant to add to that shopping centre’s fashion portfolio. In May, three footwear and apparel brands were added to the shopping centre: New Balance, Diverse and Crocs.
Fifth Dimension reopens at Atrium Promenada
At the beginning of June, after a pandemic-induced break, the Fifth Dimension – the Local Activity Spot in Atrium Promenada reopened. Many free activities for adults and kids are now available again. Loved by families destinations is visited by thousands of people monthy. A lot of workshops, art lessons to choose.
InstaRoom at Atrium Plejada
At Atrium Plejada in Bytom, instagrammable space was opened up for fans of selfies and social media. At the InstaRoom, every experienced Instagram user can find a number of decorations for creative photography, such as neutral white, a chessboard, colourful flowers, a pink jail, a blue pool and large angel wings. Professional lighting is also …
A special hairdressing zone in Focus Bydgoszcz hosts a charity event
Focus Shopping Centre in Bydgoszcz has opened a special hairdressing zone where people can go and get a professional haircut for free, and it’s all for a good cause. The hair collected during the event will be used to make wigs for women in chemotherapy.
A new space for parents and children at Atrium Promenada
Atrium Promenada has created a unique space for families with children. An outdoor playground was built next to the facility to be enjoyed by the residents of Praga Południe, surrounding districts and visitors from Warsaw suburbs. This is another initiative of Atrium Promenada with the aim to enhance the space for local communities so they …
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Once again, Atrium supports their catering tenants in Poland
Atrium shopping centres in Poland implemented external gastronomy zones. This is another project of the company intended to assist our food court tenants operating under strick COVID -19 restrictions. Designed in accordance with government guidelines, they provide comfort and safety for customers dining at the mall and spending their free time with friends or family.
An exhibition of artworks by Maciej “Awiety” at Dominican Gallery
For many years Dominican Gallery Shopping Centre in Wroclaw has actively been involved in art and culture projects, supporting local artists. This time an exhibition of works by Maciej “Swiety” is on display at the Gallery of unique prints. The exhibition includes unique posters depicting Wrocław, and cinema, music and sports celebrities.
A new concept of the Tatuum shops in Atrium Molo
After this year’s debuts of Pepco and KappAhl labels in Atrium Molo, Polish brand Tatuum has strengthened Szczecin shopping centre’s fashion portfolio. It is one of the first boutiques of this brand to operate in the seasonal store format, with merchandise available at reduced prices.
The Danish brand Jysk with its Concept 3.0 in Atrium Kasztanowa
The Danish brand Jysk moved its store from another location to Atrium Kasztanowa in Piła. The store in Piła was created according to the latest concept of the chain, which provides more space for fascinating decorations and inspiring displays.
Another environmental initiative by Focus Bydgoszcz
Waste segregation and minimising the amount of plastic thrown into the rubbish every day are the examples of how the Focus shopping centre in Bydgoszcz has become eco-friendly. The “Be Eco Every Day!” initiative was once again held here, encouraging residents to segregate recyclable materials. Residents received decorative potted plants in exchange for their unwanted …
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Hedgehogs and swifts have made their home in Focus
The shopping centre in Bydgoszcz installed nesting boxes for birds on the facade of the building and houses for insects and small mammals on the site next to the facility. The project aims to support the rehabilitation of the urban population of strictly protected species of birds and insects and promote sensitivity and empathy toward …
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KappAhl in the Atrium Molo portfolio in Szczecin
Atrium Molo welcomes new tenant from fashion. Well-known mainstream clothing brand, KappAhl, joined last month. The newly opened store offers collections aimed at a broad range of consumers – women, men, and also mothers to be and children. Szczecin shopping centre plans to open more fashion stores.
The temporary COVID-19 vaccination centre in our shopping centre
Atrium Plejada was the first shopping centre in the Atrium Group portfolio to provide commercial premises for a temporary vaccination points against COVID-19. This operation aims to accelerate the vaccination process for the residents of Bytom and the surrounding region, which will allow a gradual return to normal pre-pandemic life.
Atrium builds an engaged community with Atrium Connect
Almost 5,000 people are already using a modern platform for day-to-day communication between the facility’s owner, management, tenants and employees. The application enables fast information flow and facilitates many operational processes in shopping centres.
Vaccination point in Kazan
Our Park House centre in Kazan with the Ministry of Health of Tatarstan Republic opened COVID-19 vaccination point. Park House gives an opportunity to each citizen to protect himself from the infection and to beat COVID-19. Customers can get vaccinated easily during their shopping journey. The procedure is completely free for all citizens. Supporting health …
#EarthHour
On 27th of March we joined @WWF #EarthHour2021- an initiative to highlight environmental challenges and the need to take responsibility for ecological footprint. Our centres and our tenants switched off the lights to put a spotlight on nature. We believe our shopping centres are venues to share and spread the crucial messages across our communities. …
Repositioning of Atrium Reduta
Atrium Reduta shopping centre in Warsaw is undergoing a significant changes. The facility is being redeveloped, and remodelling of the common areas is underway. Reduta also continues the intensive repositioning. A new food hall called Flavour Stop (Przystanek Smaku) and a play zone for children adjacent to it is in the pipeline. The centre also …
Focus Bydgoszcz with an interior design tenant
Focus in Bydgoszcz has enriched its retail offer by adding the KOLO Materace i Lozka (mattresses and beds) showroom. It is the first tenant to offer bedroom furniture and accessories in Focus Shopping Centre and respond to consumers’ growing interest in the renovation and arrangement of their apartments and houses during the pandemic.
Pepco joined the group of tenants at Atrium Molo
Atrium Molo expands its fashion portfolio. Pepco, a well-known clothing and homeware brand liked by Poles, has joined the tenants’ group. In the near future, a new clothing brand, KappAhl, will open its shop in the centre.
The Atrium shopping centres for a good cause
This year, the Atrium shopping centres were again involved in fundraising for the Great Orchestra of Christmas Charity. In support of the 29th Great Orchestra of Christmas Charity Final, electronic donation boxes were launched in selected facilities, enabling people to donate to the Foundation without leaving home. Galeria Dominikanska has exhibited posters by Wrocław artist …
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Żabka in Atrium Kasztanowa
Atrium Kasztanowa in Piła has expanded its commercial offer adding a well-known food operator – Zabka convenience store. The new tenant is the Atrium’s response to consumers’ needs, looking for comprehensive offers in one place. Zabka will not only provide the centre with a convenience store, but it will also be another location that offers …
Atrium Reduta welcomes the first museum of its kind in Warsaw
Atrium Reduta is the first shopping centre in Warsaw to host the Be Happy Museum – Sweet Art and Illusion. Illusion rooms and novelty backdrops featuring the cult American doughnut, massive sweets and fairy-tale unicorns provide the perfect background for a myriad of photos. It’s a selfie feast for social media aficionados and a great …
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Christmas prep made simple at Galeria Dominikanska
Galeria Dominikanska in Wroclaw has launched the ‘Get ready for Christmas’ (“Galeria Swiatecznych Przygotowan”) programme, featuring activities and tools to ensure that your Christmas preparations run smoothly and to promote a safe and convenient shopping experience. The shopping centre has once again prepared a gift guide, which shares suggestions and tips to help you find …
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New store openings at Atrium Reduta: Mohito and Pepco
The repositioning continues for Atrium Reduta in Warsaw. Over November and December, the shopping centre added two new brands to its portfolio: Mohito and Pepco. This is a response to the dynamic development of Warsaw’s Ochota district and the changing needs of customers looking for a comprehensive shopping experience in one place. At the beginning …
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Atrium Plejada Bytom: safety and shopping convenience comes first
Aware of the seriousness of the pandemic in Poland, the Atrium Group has not only followed the government guidelines, but, on its own initiative, introduced additional measures to improve the safety of customers, staff and tenants. We have launched an information campaign ‘Let’s Take Care of Ourselves’ (“Dbajmy o siebie”), which aims to strengthen knowledge …
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Silver prize for the Wars Sawa Junior department stores in the PRCH Retail Awards for the campaign ‘Pasaz Wiecha. Culture at the very heart.
‘Pasaz Wiecha. Culture at the very heart’ is an innovative concept perfectly suited to Wars Sawa Junior as a prestige shopping destination with its signature department stores, unique location in the heart of Warsaw and its historical significance. It is part of the latest trend in urban development that focuses on the ‘recovery’ of external …
RTV Euro AGD opens in Atrium Reduta
The Atrium Reduta shopping centre in Warsaw has begun an intensive repositioning process to fully leverage its attractive location in a competitive market. The new RTV Euro AGD store will complement the centre’s offer with a wide range of consumer electronics and home appliances. Further changes to the centre’s tenant mix are planned for December.
Focus in Bydgoszcz installs the first ozone disinfection machine in Poland
Customers of the Focus shopping centre in Bydgoszcz are the first in Poland to use OxyPoint’s ozone disinfection machine. The machine decontaminates shopping goods by applying a high concentration of ozone. The unit is located on the ground floor of the shopping centre, near Carrefour. It can be used during centre opening hours. Atrium
Focus in Bydgoszcz exchanges used plastic for trees
The Focus shopping centre in Bydgoszcz, together with the Express Bydgoski newspaper, has launched a programme to build environmental awareness in the local community and promote environmentally friendly behaviour. In return for the used plastic brought to the centre, customers receive tree and heather seedlings.
New Sinsay store and interactive entertainment experience at Atrium Reduta
Atrium Reduta shopping centre in Warsaw is gradually re-tenanting, introducing new brands to its portfolio. Sinsay became the centre’s latest tenant in October. The centre is also firmly committed to providing an innovative entertainment offering that effectively links the ‘offline’ shopping experience to the online world. That’s why Atrium Reduta created with the tenant the …
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Five Atrium shopping centres BREEAM-certified
The five Warsaw shopping centres – Atrium Promenada, Atrium Reduta, Atrium Targówek, Wars Sawa Junior and King Cross Praga – were awarded with international BREEAM certification and rated ‘Very Good’ in the categories of Building Management and Asset Performance The high rating confirms the effectiveness of the sustainable solutions implemented by the Atrium Group, including …
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October for parents with children at Atrium Promenada’s ‘Piaty Wymiar’ activity zone
Together with various community groups, local companies and enthusiasts, Atrium Promenada invites you to another month full of creative activities at ‘Piąty Wymiar’ (The Fifth Dimension). October will be a time for children and adults to learn about art and music, as well as pick up a few new skills!
Helping is simple. Atrium Reduta and the Volunteer Fire Department of Ochota wrap up the ‘I HELP’ competition
Atrium Reduta and the Fire Department asked children how they can help within the community. Their perspective on the issue was presented at a specially arranged exhibition at the Warsaw shopping centre. The aim of the ‘I HELP’ competition was to assist young people of the Ochota district in developing visual skills and creative thinking, …
Harvesting honey for a good cause at Focus in Bydgoszcz
We are improving the world around us. With this message, Focus shopping centre has implemented a charity mission: saving bees and supporting kids in need. Residents of Bydgoszcz are involved and can also help to support New Generation Foundation by purchasing jars of honey from the bee hives located on the centre’s roof. The funds …
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Discover the benefits of green energy at the electric car showroom
Cars, motorcycles, scooters, bicycles, but all electric. You can see the largest specialized exhibition of electric cars in Slovakia until the Sunday before OC Optima. The showroom brings 40 electric and hybrid vehicles, which you can try out during hybrid rides.
A collection of protective masks was shown in Yekaterinburg
A non-contact exhibition “New City Fashion” where you can see collection of creative protective measures, has opened in Park House. The exhibition was collected by Ural stylists Maria Efimova and Konstantin Vasilyev. During 6 months the young people have collected and made replicas of masks, which were created by people during pandemics in the whole …
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Park House Yekaterinburg- Artists promote coronavirus protection
Images, that help the citizens express their feelings against CIVID-19 have appeared in Yekaterinburg. People may step on the virus, see the fight against the disinfection and pandemics and see creative banners. On these banners you can see women from different times and evolution of protective measures (plague, cholera, Spanish flu and COVID-19). All these …
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Drive-in cinema rolls into Atrium Copernicus
Atrium Copernicus welcomes you to a summer drive-in cinema. Toruń residents have an opportunity to enjoy free film screenings every Saturday this summer holiday. Beeing close to customers during this difficult pandemic season.
Homla and Xiaomi have opened their shops in Atrium Copernicus
The two well-known brands of Homla, with home décor and accessories, and Xiaomi, offering electronics and multimedia, have joined the group of tenants at Atrium Copernicus. Homla was opened on 18 June, and the début of Xiaomi took place a week later.
Atrium Biała invites you to the beach!
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King Cross Praga becomes a pick-up point for IKEA shopping
Ikea pick-up point has been opened in King Cross Praga in Warsaw. Atrium is integrating brick and mortar retail with online to offer omnichannel shopping experience. After e-obuwie.pl concept, exceptional format of Carrefour-Pro, e-commerce collect areas, parcel boxes areas, the next experience for big apartment district.
Finally! Atrium Optima open …
Finally! Atrium Optima open … After almost two months, we have finally been able to go shopping in shopping malls since the middle of last week. The largest shopping center in eastern Slovakia is no exception. The article mentions the regulations and measures required for the operation of the SC after its reopening.
Interview with Mr Liad Barzilai, Group CEO, Atrium European Real Estate, at the European Economic Congress
“Retail has been severely hit by the COVID-19 pandemic, but it is too early to talk about its short-term or longer-term effects. Retail is a complex segment: trends, retailers and the way goods are sold are rapidly changing. As an owner of retail facilities, we need to adapt to these processes,” said Liad Barzilai, Group …
First quarter 2020 trading update
“We have begun to diversify our asset base into residential for rental properties, as previously announced,” states Liad Barzilai, Group CEO of Atrium European Real Estate. “COVID-19 has changed the global economic outlook for at least this year and this will inevitably impact our business. There is no doubt that the short-term implications of these …
Atrium strengthens community relations
Atrium’s strategy is to ensure that its shopping centres are a vital part of local communities and an active participant in locally important social issues. Each centre of the company integrates sustainability approach to its activities being active player in everyday life of its communities, developing long term relations. The Wrocław na nowo (Unveil New …
Atrium online campaigns with micro- and macro-influencers
Atrium combines the potential of influencers and their social channels with promoting its own retail and entertainment offer. This is one of the most innovative way to attract and engage with customers. It is also a channel to reach new target groups, focusing on young, social media users such as Millennials and Generation Z for …
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We are betting on prestigious assets in large urban agglomerations
Many shopping malls must reinvent their concept. Some are converted into offices, others become more recreation and dining oriented, while others continue to function as traditional, local shopping centres. This depends primarily on the asset’s location – says Anna Dafna, Deputy CEO & CFO, Atrium Poland Real Estate Management.
Atrium creates a valuable urban space
Atrium’s growing business footprint in the retail market in Warsaw is also connected with enhancing and creating a valuable urban spaces. As part of the “Kultura w samym centrum” (the Culture in the Very City Centre) initiative at the Pasaż Wiecha near Wars Sawa Junior the company has made available a special summer activity and …
Market reflections
Landlords want to diversify away from fashion while consumers are looking to branch away from their basic needs. That’s led to changes in the tenant mix and that takes time. If you want to be a successful landlord, you need to get ahead of the curve and make these changes first – says Scott Dwyer, …
Atrium’s sustainable approach
Atrium’s shopping centres are evolving supported by extensive marketing activities. The company’s sustainable business strategy is also reflected in marketing approach putting focus on: customers – delivering new experiences; our places – placemaking in safe and healthy spaces, city-forming role; and our team – sharing experience and achievements.